Of course, as far as clients are concerned, there really is no such thing as impossible. It may be a standard joke between client and supplier that the deadline for the project you’ve just been briefed on was ‘yesterday’, but what do you do when the client is leaning on you to meet a deadline, […]
Author Archives: Debbie Kirlew
It’s that time of year again. School sports day is fast approaching and competing, let alone winning the mums’ or dads’ race, is a bit like trying to create the magical piece of content, be it your company’s or your client’s, which blows the competition out of the water. Commiserations to those parents still obligated […]
Meet Chris Critelli. Would you give him a job? Would you take him home to meet your parents? Whilst you’re contemplating your answers, let me tell you a story. I met Chris when I was asked by my client Jemca Car Group ( http://www.jemcacargroup.co.uk/ ) to interview one of their customers who had bought a […]
Never underestimate the power of the humble cuppa. That quintessentially British cup of tea (be it harvested in India or China) is the ultimate pick-me-up, ice-breaker, sympathy soother and general all-round feel good tonic. So bosses really need to pay attention when a survey from the charity Royal Voluntary Service (RVS), well known for serving […]
It doesn’t happen overnight. How many times have you heard that gem of an insight? I’ve just started to use Twitter (as a foundation for the creation of a glamping business in Ireland), and, yes, I know I’m a bit late to the party but the tiny successes are inspiring and I am already starting […]
Do you have a daughter and is she a right bossy boots? Chances are most of you parents (mums) with off-spring of the female kind will be nodding your heads. Well, stop it, now! That’s the message from Leanin.org, the nonprofit organisation founded by Facebook COO Sheryl Sandberg to empower all women to achieve their […]
We celebrate International Women’s Day on 8th March and this year’s theme is ‘Inspiring Change’ so it was with great interest that I read a piece on the ‘new’ female consumer in Marketing Magazine which led me to think about how automotive retail appeals to its female customers and how well represented they are in […]
What industry has the least amount of graduates than pretty much any other sector in the UK? The motor trade. What industry spends a whopping £100 million a year on training, much of it completely unaccredited? The motor trade. What industry has a tendency to promote their best sales executives into managerial and eventually head […]
It was equally frustrating and encouraging to watch Caitlin, daughter of ‘white’ Dee (picture: C4) on the infamous Channel 4 documentary ‘Benefits Street’ last night, declare her ambitions to work in fitness, much to the derision of her mother who couldn’t understand why her daughter would want to work for a living rather than effectively […]
Many of the traits which make the best team players are developed on the football, hockey and rugby pitches, on the netball courts, in the swimming pools and even the ice rinks during our childhood and teenage years. But as adults it is all too easy to forget the lessons we learned in our younger […]
Quippe 