Five minutes to change your view of customer service

It only takes five minutes for someone to change their perception of a business’ customer service. Either way. In just a few minutes all your hard work can literally be blown away. What’s more you may not even realise it until it’s too late and your customer has moved on to your competition. Having just […]

Happy International Women’s Day, Ladies & Gents!

We celebrate International Women’s Day on 8th March and this year’s theme is ‘Inspiring Change’ so it was with great interest that I read a piece on the ‘new’ female consumer in Marketing Magazine which led me to think about how automotive retail appeals to its female customers and how well represented they are in […]