It only takes five minutes for someone to change their perception of a business’ customer service. Either way. In just a few minutes all your hard work can literally be blown away. What’s more you may not even realise it until it’s too late and your customer has moved on to your competition. Having just […]
Having jumped on the diesel bandwagon some 10 years ago, I have now joined the rising tide of hybrid drivers. I took delivery of my new Toyota Auris Touring Sport a week ago and so far the fuel economy is looking pretty good – annoyingly (for other drivers) as soon as the electric battery kicks […]
Meet Chris Critelli. Would you give him a job? Would you take him home to meet your parents? Whilst you’re contemplating your answers, let me tell you a story. I met Chris when I was asked by my client Jemca Car Group ( http://www.jemcacargroup.co.uk/ ) to interview one of their customers who had bought a […]
We celebrate International Women’s Day on 8th March and this year’s theme is ‘Inspiring Change’ so it was with great interest that I read a piece on the ‘new’ female consumer in Marketing Magazine which led me to think about how automotive retail appeals to its female customers and how well represented they are in […]
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