A decade of freelancing

After 10 years freelance writing and marketing, what’s changed? My 10th anniversary as a freelancer crept up on me almost unawares, I started receiving congratulations messages via LinkedIn even though I had been saying I had been self-employed for almost 10 years for ages. It dawned on me that whilst I was essentially doing the same […]

Make a splash on LinkedIn!

Having a presence on LinkedIn is a must no matter your business or your occupation. So if you think LinkedIn isn’t for you, think again! If you’re a plumber, painter or plasterer, for instance, or if you’re a teacher, nurse or hairdresser, don’t think the platform is simply for the likes of lawyers, marketers, accountants […]

Five minutes to change your view of customer service

It only takes five minutes for someone to change their perception of a business’ customer service. Either way. In just a few minutes all your hard work can literally be blown away. What’s more you may not even realise it until it’s too late and your customer has moved on to your competition. Having just […]

Is it time for automotive retailers to up the apprenticeship ante?

Apprenticeships as the alternative to racking up a ton of debt at university has gained ground in the great ‘where to go after school’ debate, but until parents are reassured with a defined career path, many will be reluctant to encourage their youngsters to pursue this route immediately after GCSEs. So as we head into […]

The SEO specialist v the writer – which one wins the battle for Google ranking?

Now I’m no SEO expert but I am a good content writer. Damn good. It pays my mortgage. So when I read constantly that the foundation of good SEO is naturally, well written copy, my heart soars. Most of my days are filled writing various articles and thought pieces for company websites, blogs, magazines and […]

Local government, private business and service users – an uneasy alliance or a match made in heaven?

When you’re a passionate user of a facility, feelings inevitably run high when it comes under threat of closure. Divorcing emotion from the facts can be difficult but not doing so can be counterproductive. Thus, when Slough Borough Council (SBC) mooted the closure of its rundown ice rink, currently operated by Absolutely Leisure, until its […]