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Monthly Archives: April 2014

Never judge a book by its cover

15/04/2014 · by Debbie Kirlew | tagged Automotive Retail, Customer, Eccentric, Jemca Car Group, Judgements, Preconceptions, Toyota | Leave a comment

Meet Chris Critelli. Would you give him a job? Would you take him home to meet your parents? Whilst you’re contemplating your answers, let me tell you a story. I met Chris when I was asked by my client Jemca Car Group ( http://www.jemcacargroup.co.uk/ ) to interview one of their customers who had bought a […]

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