Bossy Boots!

Do you have a daughter and is she a right bossy boots? Chances are most of you parents (mums) with off-spring of the female kind will be nodding your heads. Well, stop it, now! That’s the message from, the nonprofit organisation founded by Facebook COO Sheryl Sandberg to empower all women to achieve their […]

Happy International Women’s Day, Ladies & Gents!

We celebrate International Women’s Day on 8th March and this year’s theme is ‘Inspiring Change’ so it was with great interest that I read a piece on the ‘new’ female consumer in Marketing Magazine which led me to think about how automotive retail appeals to its female customers and how well represented they are in […]