After 10 years freelance writing and marketing, what’s changed? My 10th anniversary as a freelancer crept up on me almost unawares, I started receiving congratulations messages via LinkedIn even though I had been saying I had been self-employed for almost 10 years for ages. It dawned on me that whilst I was essentially doing the same […]
Art was never a strong subject for me at school, I preferred words. But like most children of the 70s and 80s paint by numbers was a guaranteed present under the Christmas tree. It meant even those of us who didn’t have an artistic bone in our bodies could produce a reasonable painting even if […]
Having a presence on LinkedIn is a must no matter your business or your occupation. So if you think LinkedIn isn’t for you, think again! If you’re a plumber, painter or plasterer, for instance, or if you’re a teacher, nurse or hairdresser, don’t think the platform is simply for the likes of lawyers, marketers, accountants […]
It only takes five minutes for someone to change their perception of a business’ customer service. Either way. In just a few minutes all your hard work can literally be blown away. What’s more you may not even realise it until it’s too late and your customer has moved on to your competition. Having just […]
Apprenticeships as the alternative to racking up a ton of debt at university has gained ground in the great ‘where to go after school’ debate, but until parents are reassured with a defined career path, many will be reluctant to encourage their youngsters to pursue this route immediately after GCSEs. So as we head into […]
Now I’m no SEO expert but I am a good content writer. Damn good. It pays my mortgage. So when I read constantly that the foundation of good SEO is naturally, well written copy, my heart soars. Most of my days are filled writing various articles and thought pieces for company websites, blogs, magazines and […]
We all like to be thought of as experts in our respective fields. The ‘go to’ person on certain topics or industry issues even if it is just among our colleagues and clients. In a digital world it’s much easier to share your insights on a wider stage such as by using the LinkedIn blogging […]
For companies, judging a social media trend and jumping on the bandwagon for dramatic, promotional effect is difficult. Miss time your carefully crafted campaign and you risk being seen as having your finger decidedly off the pulse whilst a message which doesn’t quite capture the mood and humour of the trend you’re impersonating is more […]
The news of 5,000 job vacancies in the UK automotive sector is a shocking indictment of the skills shortage in the UK. We need to encourage our kids to study science, technology, engineering and maths (STEM) subjects or the skill shortage highlighted in the report from the Automotive Council will be exacerbated. The report was […]
When you’re a passionate user of a facility, feelings inevitably run high when it comes under threat of closure. Divorcing emotion from the facts can be difficult but not doing so can be counterproductive. Thus, when Slough Borough Council (SBC) mooted the closure of its rundown ice rink, currently operated by Absolutely Leisure, until its […]
Quippe 