Whilst researching for a client’s conference, I would regularly come across references to The Internet of Things (IoT). Up until then, an alien concept, it was quite possible something quite phenomenal was on the horizon which had completely passed me by. Posing a question via Facebook quickly confirmed I wasn’t the only one apart from […]
Monthly Archives: July 2014
As a fully signed up follower to the only way is digital, several clients and people I have interviewed have challenged this view recently, without their knowledge. If you had asked me where I thought you should concentrate your budget and time, I would have said, digital, without a second thought. Now, I would still […]
I will always be grateful to have been involved in Volvo’s dealer tours in the run-up to London 2012 when current and former Olympic sailors took part in a roadshow as part of the brand’s involvement in sailing. It meant I listened to double Olympic gold winner Shirley Robertson OBE recount her journey to the […]
It was a risky but calculated act when Dutch manager Louis van Gaal substituted his team’s goalkeeper with just seconds of extra time left during Saturday night’s nail biting World Cup quarter final before the penalty shootout against Costa Rica. It could have easily backfired but proved to be one of the most inspired decisions […]
I have been mulling over the Facebook cloak and dagger scandal for the past few days and whilst I accept the ethical questions, I am a bit hesitant to jump on the bandwagon chastising the social platform for its manipulation of its users. I think the real issue is we’re gullible and easily manipulated, hardly […]
Quippe 