Sainsbury’s has undoubtedly won the battle for the hearts of consumers this Christmas after it broadcast its moving ‘Christmas is for sharing’ ad for the first time last night which recreates the poignant scenes from the World War I trenches when soldiers on both sides downed their weapons and played a game of football on […]

I am a new Lidl convert and as far as I am concerned, there’s no going back. A recent trip to my previous store Sainsbury’s (where a quick shop totted up to an almighty £84) confirmed I was making the right choice. Today’s announcement that Sainsbury’s won’t give up without a fight with £150m worth […]