Whilst researching for a client’s conference, I would regularly come across references to The Internet of Things (IoT). Up until then, an alien concept, it was quite possible something quite phenomenal was on the horizon which had completely passed me by. Posing a question via Facebook quickly confirmed I wasn’t the only one apart from […]
Author Archives: Debbie Kirlew
As a fully signed up follower to the only way is digital, several clients and people I have interviewed have challenged this view recently, without their knowledge. If you had asked me where I thought you should concentrate your budget and time, I would have said, digital, without a second thought. Now, I would still […]
I will always be grateful to have been involved in Volvo’s dealer tours in the run-up to London 2012 when current and former Olympic sailors took part in a roadshow as part of the brand’s involvement in sailing. It meant I listened to double Olympic gold winner Shirley Robertson OBE recount her journey to the […]
It was a risky but calculated act when Dutch manager Louis van Gaal substituted his team’s goalkeeper with just seconds of extra time left during Saturday night’s nail biting World Cup quarter final before the penalty shootout against Costa Rica. It could have easily backfired but proved to be one of the most inspired decisions […]
I have been mulling over the Facebook cloak and dagger scandal for the past few days and whilst I accept the ethical questions, I am a bit hesitant to jump on the bandwagon chastising the social platform for its manipulation of its users. I think the real issue is we’re gullible and easily manipulated, hardly […]
The right to request flexible working will be extended to everyone from 30th June 2014 as long as they have been employed continually for 26 weeks. Currently, parents of school age children aged 16 or under or disabled children under the age of 18 and certain carers have the right to request flexible working as […]
With so many small businesses relying on Facebook as a means to promote their wares and services but, more than likely, unlikely to have access to social media advice or the time to research and subsequently digest the changes which has seen organic reach drop significantly, I am asking: will you be paying up? Or […]
If you’re a fledgling business, chances are the biggest hurdle you will face is how to get noticed without spending a fortune. For many new businesses, the obvious answer appears to lay in Facebook. Create a page for your business, it’s free, post on your profile, persuade friends and family to ‘like’ and before you […]
With a staggering 3.6 million sole traders or solopreneurs hard at work in the UK today, I realised there was a high number among my own friends and colleagues. Many of us operate from home with one in 10 UK homes ‘housing’ a business and these 2.95 million home-based companies contribute an almighty £243 billion […]
Being a microbusiness – employing less than nine people but many of us being one man and one woman bands, it has been extremely heartening to hear of our recent acceleration and our contribution to helping the country back on its feet. So who are these microbusinesses, how can they help your bigger businesses and […]
Quippe 