Having a presence on LinkedIn is a must no matter your business or your occupation. So if you think LinkedIn isn’t for you, think again! If you’re a plumber, painter or plasterer, for instance, or if you’re a teacher, nurse or hairdresser, don’t think the platform is simply for the likes of lawyers, marketers, accountants […]
For companies, judging a social media trend and jumping on the bandwagon for dramatic, promotional effect is difficult. Miss time your carefully crafted campaign and you risk being seen as having your finger decidedly off the pulse whilst a message which doesn’t quite capture the mood and humour of the trend you’re impersonating is more […]
I am hosting my first ever fundraiser tomorrow in aid of the Royal National Lifeboat Institute (RNLI). I have absolutely no idea how much money I will raise or how many people to expect, but I hope donations will amount to at least a modest £100. It has also led me to ponder the relationship […]
As a fully signed up follower to the only way is digital, several clients and people I have interviewed have challenged this view recently, without their knowledge. If you had asked me where I thought you should concentrate your budget and time, I would have said, digital, without a second thought. Now, I would still […]
It’s that time of year again. School sports day is fast approaching and competing, let alone winning the mums’ or dads’ race, is a bit like trying to create the magical piece of content, be it your company’s or your client’s, which blows the competition out of the water. Commiserations to those parents still obligated […]
It doesn’t happen overnight. How many times have you heard that gem of an insight? I’ve just started to use Twitter (as a foundation for the creation of a glamping business in Ireland), and, yes, I know I’m a bit late to the party but the tiny successes are inspiring and I am already starting […]
Are you seeing the same paradox? Social media has created an environment where people are almost expected to state an opinion and the more radical or controversial, the better yet there seems to be a real apathy or possibly a fear to publically comment in the corporate world. Whilst in our personal lives we are […]
With so much information at our fingertips, the sheer volume of advice, articles, top tips, dos and don’ts can be overwhelming. So much so, that perhaps that’s why many of us are not developing profiles of both our companies and ourselves on LinkedIn as much as we should, after all, what could be easier than […]
Quippe 