Loving Lidl a Lodl!

I am a new Lidl convert and as far as I am concerned, there’s no going back. A recent trip to my previous store Sainsbury’s (where a quick shop totted up to an almighty £84) confirmed I was making the right choice. Today’s announcement that Sainsbury’s won’t give up without a fight with £150m worth […]

The Internet of Things – Terminator, Big Brother or even more power to the consumer?

Whilst researching for a client’s conference, I would regularly come across references to The Internet of Things (IoT). Up until then, an alien concept, it was quite possible something quite phenomenal was on the horizon which had completely passed me by. Posing a question via Facebook quickly confirmed I wasn’t the only one apart from […]

Get Real!

As a fully signed up follower to the only way is digital, several clients and people I have interviewed have challenged this view recently, without their knowledge. If you had asked me where I thought you should concentrate your budget and time, I would have said, digital, without a second thought. Now, I would still […]